Wednesday 18 July 2012

Affiliate Marketing


If we can discuss in global perception how the term “Marketing” stretched dynamically with its different kinds according to the nature and needs of modern business world.

Affiliate Marketing is also a marketing practice where or in which a business organization rewards (any type of gift or cash benefits) to a associate / individual or more than one associate / individual for each new customer which brought by his/her own (the associate’s) marketing efforts. In other words it is a systematic approach of selling products or offering services where associated member merchants to promote the goods and services over the cyber space within the boundary line of unlimited websites or referral of others to that particular site or product and services.

There are most common examples which can easily describe / defines the role of Affiliate Marketing. Add-postings, pay per click are the most common examples of affiliate marketing.  Paid search engines and email marketing may also categorize in the affiliate marketing practice. Online marketing for example if a website hosting some information or we can say traffic of some other website can also be treated as affiliate marketing.

But the most effective way of affiliate marketing which detain the interests of most customers / retailers is search engines etc although affiliate marketing practice can be of lower contour but still it can be a powerful tool of marketing and obtaining customers attraction in order to dig out new segments to further grown up the business.

Now there are no boundaries / limits / territories can be set for business due to Globalization where we can define world as a global village and with the addition of internet resulting communication much faster than ever before so affiliate marketing plays a vital role in the global perception where new channels / customer segments can be discovered easily. 

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